BEAMS Japanese Menswear & Clothing

Shop BEAMS at Unit 17 Store, with contemporary Japanese menswear designed for comfortable everyday use. Explore the collection online or visit our independent Cardiff store for personal styling and sizing advice.

BEAMS began in Tokyo’s Harajuku district in 1976 with a small shop introducing American clothing and lifestyle products to Japan. It has since become one of Japan’s most influential names in fashion, known for interpreting international style through a distinctly Japanese perspective.

The main BEAMS label follows its “Basic & Exciting” philosophy, combining familiar casual clothing with considered fabrics, details and proportions. Drawing inspiration from workwear, sportswear, military clothing and Ivy style, each piece is designed to feel distinctive without being difficult to wear.